FIRST CENTURY CONSTRUCTION
A brand identity inspired by the wisdom of our ancestors — building the future by honoring the past.
First Century Construction, a Salvadoran construction firm, approached our team seeking a complete brand identity. The only element they had was a name — First Century — which they chose for its strong, timeless sound. Our challenge was to transform that name into a visual and conceptual identity that reflected the company’s ambition to become one of the leading construction firms in the region.
Taking the name First Century literally, we explored what that era meant for architecture and construction in El Salvador. The answer was clear — the Mayas, our ancestral architects, who built empires and monuments that still stand today. If First Century aspired to build with excellence, innovation, and legacy, who better to learn from than the greatest builders of our history? This became the foundation of the brand concept.
The Creative Insight
The slogan “Ancient Strength” embodies the essence of First Century Construction — a firm that builds with the wisdom and resilience of our ancestors. It pays tribute to the enduring architectural legacy of ancient civilizations while reflecting the company’s commitment to creating structures that stand the test of time.
Rooted in heritage yet designed for the future, “Ancient Strength” captures the perfect balance between cultural pride and modern innovation.
"SOLIDEZ MILENARIA"
"ANCIENT STRENGTH"
