FIFA WORLDCUP 2030

Inspired by the rhythm, color, and spirit of El Salvador — a creative demo for the world’s game.

This conceptual project reimagines the FIFA World Cup 2030 through the lens of El Salvador’s rich cultural heritage, merging national identity with the universal passion for football. More than a visual campaign, it’s a strategic concept designed to elevate global engagement, increase lead generation, and position the event as a celebration that unites cultures through creativity and sport.

How It Started

The idea began with a question: What if the world could see football through the eyes of El Salvador?
We wanted to create a concept that blended the energy of the game with the depth of our culture — the colors, symbols, and passion that define our identity. By merging these elements, the goal was to show how creativity can bridge nations and tell a global story rooted in local pride.

This demo project was born from that vision — to prove that even a small country can make a world-class impact through design, strategy, and culture.

***Turn up the video volume and feel the energy — this isn’t just a video, it’s an experience!

CREATIVE CONCEPT & DIRECTION

Born from a desire to celebrate our heritage beyond the expected — to honor El Salvador’s traditions, essence, and identity without relying on the same overused symbols. We intentionally moved away from the familiar icons — the Maquilishuat, the Torogoz, and the Fernando Llort–style patterns — to uncover something deeper and more universal: the pure spirit of being Salvadoran.

Our inspiration came from “La Oración a la Bandera Salvadoreña” (The Prayer to the Salvadoran Flag), a poetic reflection of our values, pride, and resilience as a nation. From those words, we found a language of emotion — one that represents our roots, our progress, and our vision for the future.

El Salvador is evolving — culturally, technologically, and creatively. So rather than looking back, this concept looks forward: a celebration of who we are and who we’re becoming, merging heritage with innovation, and emotion with purpose.

Our project speaks for us — a few words that carry the spirit of our entire concept:

ICONS

COLOR PALETTE

THE LOGO

MEET THE MASCOT — “EL TIGRILLO”

CONCEPT

Avoiding the expected, we wanted a mascot that would truly surprise and inspire — something that celebrates El Salvador’s essence beyond the clichés. After researching the country’s rich fauna with guidance from the Ministry of Environment (MARN), we found our perfect ambassador: the Margay, affectionately known as El Tigrillo.

More than a mascot, El Tigrillo embodies our nation’s spirit — wild, determined, and ready to roar on the global stage.

ADVERTISING STRATEGY & DIRECTION

Our campaign was designed to go beyond borders — We united traditional media, digital experiences, and brand collaborations under one vision: to connect Salvadoran pride with the world’s love for football — proving that when culture and creativity meet strategy, the result transcends boundaries.

To maximize reach and engagement, we designed an integrated international campaign that blended traditional media, digital innovation, and strategic brand partnerships. The goal was to create a 360° experience that celebrated Salvadoran culture while positioning the FIFA World Cup 2030 campaign on a global scale.