ERUPTION OF MYTH
A volcanic fusion of tradition, storytelling, and premium design.
The Eruption of Myth collection was born from the desire to transform artisanal hot sauces into a gourmet experience that celebrates cultural heritage and luxury design. Inspired by Mayan traditions and millenary recipes, each sauce highlights ancestral ingredients — from cacao and chili to habanero with mango and roasted jalapeños with tomatoes. The volcanic imagery became the unifying metaphor, symbolizing both the origin of fire and the explosive intensity of flavor.
How it started
The packaging solution reflects this duality of heritage and sophistication: illustrations are based on stylized Mayan glyphs and numeric motifs, embossed in golden foil to create a tactile, sensorial experience that elevates the bottles into luxury objects. Each color palette was carefully chosen to mirror the natural essence of the ingredients while maintaining a premium aesthetic, balancing fiery tones with earthy richness. By blending storytelling, cultural symbolism, and high-end materials, the design transforms a simple sauce bottle into a gourmet artifact — a piece of history, tradition, and fire captured in every detail.
TARGET AUDIENCE
Crafted for premium consumers who value cultural authenticity, artisanal quality, and gourmet sophistication. They seek more than heat — they look for heritage, storytelling, and packaging that feels as refined as the flavors inside.
MATERIALS
Embossed golden foil, textured labels, and matte finishes create a tactile luxury aligned with this audience’s expectations. Ingredient illustrations — cacao, mango, jalapeños, and tomatoes — ensure authenticity, visually linking cultural storytelling with the natural elements that define each recipe.
This project went further than designing labels — it was an exploration of creativity through flavor, heritage, and storytelling. We developed original sauce recipes inspired by millenary Mayan traditions, carefully blending ingredients like cacao with chili, habanero with mango, and roasted jalapeños with tomatoes. By experimenting with taste as well as design, and researching cultural heritage to inform both, the project demonstrates a holistic creative process where branding, product, and storytelling come together as one.
SUNFIRE LAVA
EARTHLY FLAME
SACRED FIRE
